The FP Movement: A Free People and Solow Yoga Collab
I have to admit that I have long been a fan of Free People, and the woman the brand caters to “a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between. Who loves Donovan as much as she loves The Dears, and can’t resist petting any dog that passes her by on the street.” My kind of girl. Despite the fact that the brand is based in Philly, Free People’s goods tend to be of the import variety. Until now. Today Free People launched FP Movement, an all new yoga line, in collaboration with California-based brand Solow, who just so happens to manufacture its line in Los Angeles. Consequently, FP Movement will also be made in the U.S.
Yesterday Free People kicked off its launch with free outdoor yoga events on the East and West Coasts. Free and open to the public, the hour long Vinyasa yoga classes took place in Central Park in NYC and at the Sliver Lake Reservoir in Los Angeles.
To sweeten the deal, Solow and Free People’s collaboration is Blue Sign approved meaning that “along the entire production chain, components and processes are harmless to people and the environment.”
“Free People encompasses a world where health, energy, and vitality play an important part in everyday life,” says Kristal Hill, Fashion Director for Free People. “With this in mind, we’ve extended our reach into FP Movement, where the functionality of yoga apparel meets the feminine, cool, and casual style of the Free People brand. I imagine our girl mixing her FP Movement yoga wear with her Free People graphics and prints. The label complement each other perfectly.”
You can also check out Free People’s BLDG 25 blog (one of my absolute favorite brand blogs) for posts by Solow brand ambassador, Briohny Smyth, an accomplished yoga instructor from Los Angeles.
As I’ve said before, nothing inspires me to exercise more than indulging in flattering and fun workout gear. Do your body and mind some good by supporting the U.S. economy and Solow and Free People’s efforts.