The Made Collection: Summer of Love
Flash sale sites emerged onto the scene as a response to the excess luxury inventory that stockists were unable to move during the recession. With a need to sell products, daily deal and flash-sale sites provided a solution to moving overstocked inventory by offering steep discounts for a limited time only. Increasingly sites like Rue La La and Gilt have begun rebranding themselves to attract a more niche audience, but until this year one specialized market remained largely untapped. Noticing a void in American-made flash sale sites, Dave Schiff, Scott Prindle and John Kieselhorst launched Made Collection in Boulder, Colorado, with the intention of combining commerce, cause and community to reinvigorate American-made goods. With creatively themed collections showcasing some of the best products manufactured in the U.S., Made launched its fourth collection (pictured above) yesterday: Summer of Love, an ode to hippie chic.
Each item sold on the site details exactly how a customer’s purchase will affect the American economy. Customers can see where the manufacturers are located, the number of employees on the company’s payroll and the multiplier effect that derives from the purchase, known as Boom Points.
Made’s latest collection went on sale Wednesday and will be available until August 28, or until items sell out. If you haven’t joined the cause yet, click here to register and become acquainted with my friends at Made.